Ekta Kapoor launches her own fashion brand ‘EK’

After creating a mark in Television industry, Producer Ekta Kapoor launches her own fashion brand named ‘EK’. Comprising of Indian ethnic wear and exquisite jewellery the brand will retail sarees and jewelleries that have shot to fame on her television shows on e-commerce giant Snapdeal.
Ekta Kapoor, who continues to set trends with her successful television shows, now allows buyers, to feel and look, every bit like their favorite television actresses.