Govt to focus on promotion of MICE tourism in JK: Farooq Shah

Secretary Tourism Farooq Ahmad Shah

The Secretary Tourism and Floriculture, Farooq A Shah  today  held a meeting with the India Convention Promotion Bureau(ICPB)- abody working under the aegis of Ministry of Tourism GOI for promoting MICE Tourism .

The representatives of the ICPB assured the Secretary that Jammu Kashmir will be promoted as one of the priority venues for conferences and events of national and international standard. Farooq A shah showcased the international standard MICE Tourism potential of the state like SKICC, Pahalgam Club, Gulmarg in Kashmir and several places in Jammu.

The Secretary agreed to organize an interaction evening session specifically for promoting the MICE potential of the state in which leading organisations will be invited to know about the international standard convention and post convention avenues available in the state of Jammu Kashmir. The secretary also apprised the ICPB that in the summers Kashmir weather is the best in the country to hold conference and post conference experiences in the form of shopping, cuisine, site seeing, rafting and other indulgence.